How They Make Money launched 3 years ago. When I moved from France to San Francisco to pursue an international career in corporate finance, I had no idea my side project would one day reach millions. 📊 Breaking down businesses has always been my passion. At first, I shared my work online with just a few readers as a way to connect with visual thinkers like you. But very quickly, something clicked. People wanted real context on how businesses actually make money, in plain English, with easy-to-grasp visuals. So I kept writing. Every week. Rain or shine. 3 years later:
As part of this new milestone, I wanted to share a quick heads-up. The price of Premium is going up soonTo reflect the massive expansion in coverage and value, we're increasing the price of Premium, starting October 1 for new members.
Lock in your rate. Forever.As a thank-you for being an early reader, I have good news. If you upgrade before the end of September, you can lock in the current $119/year rate for life. This means you’ll save $80 every single year, for as long as you remain a member. What you get with Premium
With Premium, you're getting the clarity and context to make better decisions. TL;DR
Quick Q&A
This is your chance to get Premium at $119/year before the price goes up. Happy investing! Bertrand PS: You have seven days. Don’t wait. 👉 Upgrade before September 30 and secure the current rate forever before the price increases next week. I would love to hear your feedback! Reply to this email to reach out to me with questions or suggestions. If you enjoyed today's newsletter, please share it with your friends and family! You’ll earn rewards if they subscribe. You’re a free subscriber to How They Make Money. For the full experience, become a Premium subscriber.
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Monday, September 22, 2025
⏰ Price Goes Up Next Week
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